Brand Identity Program | 3-Phase System | PackMint
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Brand identity for product companies that ship in packaging.

A three phase program. We define your ideal customer, build your visual system, and apply it to your packaging. One month from start to print ready files. $2,500 flat.

Apply for the Program
Apply

Apply for the program.

Tell us about your brand. We review every application and reach out within one business day to discuss fit, timing, and next steps.

PackMint custom packaging design and branding system
$2,500 flat. No hourly billing or surprise fees.
About one month from kickoff to print ready files.
No hard sell. We tell you if it isn't a fit.
Spot limited each month to keep quality high.
Apply for the Program
3 quick steps. Takes under 2 minutes.
Step 1 of 3 — About Your Brand
Step 2 of 3 — Goals & Timeline
Step 3 of 3 — Contact Info

Application received.

We'll review and reach out within one business day.

No spam, ever1 business day replyFree consultation
Why It Matters

Most product brands grow out of a logo, not a system.

You started with a logo, then added a few SKUs, then more colors, then a new designer touched the next one. Now every product looks slightly different and customers can't tell they belong to the same brand.

Customers recognize you

When every SKU shares the same visual language, customers spot you on shelf and online without having to read the label.

Repeat purchase goes up

Recognition drives recall. Recall drives repeat purchase. Consistent design is the cheapest retention tool you have.

You can charge more

Brands that look intentional charge premium prices. Customers pay for the confidence that the next purchase will feel like the last one.

The Real Cost

What inconsistency actually costs you.

If you skip the brand work and keep designing one SKU at a time, here is what compounds in the background.

  • 01
    Every new SKU looks like a new brand. Customers who bought your last product don't recognize your next one, so you lose the easiest sale you had.
  • 02
    Repeat purchase rates stay low. Without a visual shortcut, customers forget where they bought you the first time and end up buying a competitor on the second trip.
  • 03
    Every designer reinvents your brand. No rules means every new designer makes new choices. Internal teams ship slower. Outside vendors guess.
  • 04
    You look generic next to competitors with a system. Premium shelf positioning is hard when your packaging signals "made it up as we went."
  • 05
    Customers expect discounts. Trust is built through consistency over time. Without it, price becomes the only differentiator.
The Program

Three phases. About four weeks. One flat fee.

Each phase builds on the one before it. You sign off at the end of each phase before we move forward.

Phase One · Week 1

Ideal Customer Definition

We start by defining exactly who your packaging needs to speak to. Demographics, buying habits, what they value, what makes them pick one product over another. This becomes the filter for every design choice in phases two and three.

You walk away with
A documented ICP profile, buyer motivation map, and a positioning statement that sharpens how you describe your brand.
Phase Two · Weeks 2 to 3

Brand Identity Buildout

With the ICP locked in, we build the visual and verbal system. Logo, color palette, typography, voice. Every choice is made specifically to land with the customer we mapped in phase one.

You walk away with
Primary and secondary logos, full color system, type system, brand voice guidelines, and a brand book that documents every rule.
Phase Three · Week 4

Cohesive Packaging Designs

The system gets applied to your actual SKUs. Every product reads as part of the same family. The brand book gives your team and any future designer a clear set of rules for new SKUs going forward.

You walk away with
Print ready packaging designs for your current SKU lineup, all aligned to the brand system and ready to send to production.
Investment

$2,500 flat. No hourly billing.

Everything in the roadmap is included. If the project runs an extra week because of feedback rounds, the price does not change.

Brand Identity Program
Full 3-Phase Program
$2,500
Flat fee. About four weeks. No hourly rates.
  • Documented ICP profile and positioning statement
  • Full brand identity system (logo, color, type, voice)
  • Brand book with usage rules
  • Cohesive packaging designs for your current SKUs
  • Print ready production files
Apply for the Program

Your packaging order comes with social creative.

Once your brand is built, every packaging order includes a tiered amount of social media creatives produced in your new brand system. The brand keeps working after the program ends.

See How It Works
FAQ

Common questions.

How long does the program take?
About one month from kickoff to print ready files. Phase one runs about a week, phase two runs two weeks, and phase three runs about a week. Timing depends on how quickly you provide feedback during review rounds.
What if I already have a logo I want to keep?
That works. We build the system around your existing logo and refine it as needed for consistency across packaging applications. The ICP and positioning work in phase one still happens either way.
What if I haven't placed my packaging order yet?
Even better. We recommend running the program before placing your first packaging order so the designs ship aligned with your brand from the first run.
Do I own the final files?
Yes. You own all final files, source files, and rights to everything produced during the program. Full handoff at the end of phase three.
Can I do just one phase?
The program is sold as one integrated process. The phases build on each other and the outputs lose meaning if you skip a step, so we don't sell them separately.
What happens after the program ends?
You leave with everything you need to apply the brand on your own. If you want ongoing creative or paid media support, our Creative Production and Paid Advertising services can pick up from there.
Is this for new brands or established ones?
Both. New brands use it to launch with a complete system. Established brands use it to add the consistency they never had time to build.